FRASER HOEY

LOCAL/

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SIKSOXZ

SIKSOXZ was a local skateboarding clothing brand launched during the COVID-19 lockdowns. With limited activities, the creator devoted their time to skateboarding, leading to the brand's inception. Aiming to capture the popular streetwear grunge style, SIKSOXZ combined a rugged aesthetic with a commitment to progressive values and charitable contributions.

Client

SIKSOXZ

Year

2018

BRIEF

Joined early in its inception as a marketing graphic designer. My responsibilities included shaping the brand identity, crafting Instagram posts to boost engagement, and producing graphics for the marketplace on the site.

BRIEF

STYLE APPROACH

Drawing inspiration from the late 90s skateboarding boom, I endeavoured to blend its punk anti-establishment vibe with contemporary Japanese streetwear aesthetics.

STYLE APPROACH

Drawing inspiration from the late 90s skateboarding boom, I endeavoured to blend its punk anti-establishment vibe with contemporary Japanese streetwear aesthetics.