YOUTUBE CREATORS®
YOUTUBE CREATORS®
Worked with Jellyfish to produce Instagram content for YouTube Creators, aimed at elevating engagement with a younger audience. Several of the assets were published exactly as delivered - a unique case of a zero-revision approval.
Brief
Brief
Create five Instagram posts for a younger Gen-Z audience, using a curated set of pre-written questions to drive engagement. The client wanted vibrant, playful visuals with early-2000s magazine energy, while staying on-brand with YouTube Sans for body text.
Create five Instagram posts for a younger Gen-Z audience, using a curated set of pre-written questions to drive engagement. The client wanted vibrant, playful visuals with early-2000s magazine energy, while staying on-brand with YouTube Sans for body text.
Brief
Create five Instagram posts for a younger Gen-Z audience, using a curated set of pre-written questions to drive engagement. The client wanted vibrant, playful visuals with early-2000s magazine energy, while staying on-brand with YouTube Sans for body text.
STYLE APPROACH
STYLE APPROACH
I combined 3D elements, bubble and sticker typography, iridescent backgrounds, and collage-style layouts across Illustrator, Photoshop, and Figma. Working alongside the senior designer, I refined each design with feedback to better match the client’s preferences and boost engagement.
I combined 3D elements, bubble and sticker typography, iridescent backgrounds, and collage-style layouts across Illustrator, Photoshop, and Figma. Working alongside the senior designer, I refined each design with feedback to better match the client’s preferences and boost engagement.
STYLE APPROACH
I combined 3D elements, bubble and sticker typography, iridescent backgrounds, and collage-style layouts across Illustrator, Photoshop, and Figma. Working alongside the senior designer, I refined each design with feedback to better match the client’s preferences and boost engagement.
OUTCOME
OUTCOME
I delivered the five posts in two weeks, all approved with no revisions and described by the client as perfect and exactly what they were looking for. Three were published on the official YouTube Creators Instagram (300k followers), a fourth was later adapted for additional content, and one remains unused.
I delivered the five posts in two weeks, all approved with no revisions and described by the client as perfect and exactly what they were looking for. Three were published on the official YouTube Creators Instagram (300k followers), a fourth was later adapted for additional content, and one remains unused.
OUTCOME
I delivered the five posts in two weeks, all approved with no revisions and described by the client as perfect and exactly what they were looking for. Three were published on the official YouTube Creators Instagram (300k followers), a fourth was later adapted for additional content, and one remains unused.
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