Smith and Western
Smith and Western
With the release of their new cocktail, Dennace the Menace and The Sweetheart, Smith and Western Addlestone wanted to advertise it to their customers to boost their sales and celebrate their 30th Anniversary.
Brief
Brief
Create an A4 announcement poster for the new cocktails for our 30th Anniversary in an eye-catching style whilst still aligned with our corporate branding.
Create an A4 announcement poster for the new cocktails for our 30th Anniversary in an eye-catching style whilst still aligned with our corporate branding.
Brief
Create an A4 announcement poster for the new cocktails for our 30th Anniversary in an eye-catching style whilst still aligned with our corporate branding.
STYLE APPROACH
STYLE APPROACH
The corporate branding used focuses heavily on a rustic cowboy style. I used vintage brown paper for the background to incorporate it in the design, similar to the one used in their menus. Then, for the main title of the cocktail, I used a playful comic font and colour scheme reminiscent of the Dennis the Menace comics. I maintained the red theme for The Sweetheart and further tapped into the Valentine iconography for its design.
The corporate branding used focuses heavily on a rustic cowboy style. I used vintage brown paper for the background to incorporate it in the design, similar to the one used in their menus. Then, for the main title of the cocktail, I used a playful comic font and colour scheme reminiscent of the Dennis the Menace comics. I maintained the red theme for The Sweetheart and further tapped into the Valentine iconography for its design.
STYLE APPROACH
The corporate branding used focuses heavily on a rustic cowboy style. I used vintage brown paper for the background to incorporate it in the design, similar to the one used in their menus. Then, for the main title of the cocktail, I used a playful comic font and colour scheme reminiscent of the Dennis the Menace comics. I maintained the red theme for The Sweetheart and further tapped into the Valentine iconography for its design.
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