Smith and Western
Smith and Western
Smith & Western needed bold table-side promo designs to push their new limited-edition cocktails during their 30th Anniversary celebration.
Brief
Brief
Design an A4 announcement poster that feels bold, playful, and instantly recognisable to Smith & Western customers - while still tying into their rustic cowboy-inspired brand.
Design an A4 announcement poster that feels bold, playful, and instantly recognisable to Smith & Western customers - while still tying into their rustic cowboy-inspired brand.
Brief
Design an A4 announcement poster that feels bold, playful, and instantly recognisable to Smith & Western customers - while still tying into their rustic cowboy-inspired brand.
STYLE APPROACH
STYLE APPROACH
The visuals draw from Smith & Western’s rustic, cowboy-inspired brand - using distressed textures and brown paper reminiscent of their menus. For “Dennis the Menace,” I leaned into vintage comic typography and bold red accents to create a playful, nostalgic vibe.
Seasonal cocktails were styled with holiday-specific motifs while maintaining consistency with the core visual direction.
The visuals draw from Smith & Western’s rustic, cowboy-inspired brand - using distressed textures and brown paper reminiscent of their menus. For “Dennis the Menace,” I leaned into vintage comic typography and bold red accents to create a playful, nostalgic vibe.
Seasonal cocktails were styled with holiday-specific motifs while maintaining consistency with the core visual direction.
STYLE APPROACH
The visuals draw from Smith & Western’s rustic, cowboy-inspired brand - using distressed textures and brown paper reminiscent of their menus. For “Dennis the Menace,” I leaned into vintage comic typography and bold red accents to create a playful, nostalgic vibe.
Seasonal cocktails were styled with holiday-specific motifs while maintaining consistency with the core visual direction.
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