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MONAD

Monad is a conceptual brand identity exploring glitch aesthetics and controlled visual chaos.
The project includes logo development, visual identity, typography, image direction, and branded applications, all built through a structured brand system approach.

Client

California Institute of the Arts

Year

2025

Brief

Create a brand identity for a fictional gallery specialising in glitch and misprint art. The identity needed to feel structured yet intentionally disrupted, blending order and distortion.

Brief

Create a brand identity for a fictional gallery specialising in glitch and misprint art. The identity needed to feel structured yet intentionally disrupted, blending order and distortion.

STYLE APPROACH

The style blends rigid typographic structure with deliberate errors: distortion, misaligned forms, fragmented layouts, and high-contrast textures. This tension between order and disruption aligns with the gallery’s theme: art that challenges conventional form.