ALIFE
ALIFE
Created a bold, geometric visual identity for artist ALIFE. I developed logo options, typography, and visual direction rooted in underground culture and modern electronic music.
Brief
Brief
ALIFE wanted a modern minimalist logo that could scale across album covers, online graphics, and merchandise — while still fitting the gritty, underground aesthetic of their scene.
ALIFE wanted a modern minimalist logo that could scale across album covers, online graphics, and merchandise — while still fitting the gritty, underground aesthetic of their scene.
Brief
ALIFE wanted a modern minimalist logo that could scale across album covers, online graphics, and merchandise — while still fitting the gritty, underground aesthetic of their scene.
STYLE APPROACH
STYLE APPROACH
Research identified a common visual thread across successful artists: geometric, typography-led logos reminiscent of labels like Hyperdub. Pictorial options were evaluated, but the project ultimately moved forward with a geometric direction that best reflected the scene’s established aesthetic.
Research identified a common visual thread across successful artists: geometric, typography-led logos reminiscent of labels like Hyperdub. Pictorial options were evaluated, but the project ultimately moved forward with a geometric direction that best reflected the scene’s established aesthetic.
STYLE APPROACH
Research identified a common visual thread across successful artists: geometric, typography-led logos reminiscent of labels like Hyperdub. Pictorial options were evaluated, but the project ultimately moved forward with a geometric direction that best reflected the scene’s established aesthetic.
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