ALife

ALife

After collaborating with the artists ALife, an initial branding deck was crafted to align with their bold, boundary-pushing sound. A range of logo options was provided, along with a curated suggested typography and colour scheme to establish a cohesive identity that reflects their underground vibe.

Client

Alfie Meehan

Year

2025

Category

Freelance

Live Project

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Brief

Brief

The client requested a logo design that is "minimalist yet distinctive" for use on diverse products, including online graphics and possible album covers. They emphasised the need for a modern and stylish look while also wanting to align with the trendy grunge aesthetic.

The client requested a logo design that is "minimalist yet distinctive" for use on diverse products, including online graphics and possible album covers. They emphasised the need for a modern and stylish look while also wanting to align with the trendy grunge aesthetic.

Brief

The client requested a logo design that is "minimalist yet distinctive" for use on diverse products, including online graphics and possible album covers. They emphasised the need for a modern and stylish look while also wanting to align with the trendy grunge aesthetic.

STYLE APPROACH

STYLE APPROACH

The inspiration and moodboards revealed a common theme among successful artists, particularly the geometric-shaped typographic logos favoured by the client’s preferred artist, Hyperdub. While a pictorial logo was created, the focus remained on this theme to replicate their success.

The inspiration and moodboards revealed a common theme among successful artists, particularly the geometric-shaped typographic logos favoured by the client’s preferred artist, Hyperdub. While a pictorial logo was created, the focus remained on this theme to replicate their success.

STYLE APPROACH

The inspiration and moodboards revealed a common theme among successful artists, particularly the geometric-shaped typographic logos favoured by the client’s preferred artist, Hyperdub. While a pictorial logo was created, the focus remained on this theme to replicate their success.

sui generis

sui generis

sui generis

sui generis

©2025 FRASER HOEY

©2025 FRASER HOEY