FRASER HOEY

Brief

Autoguard Warranties needed a designer who could create materials for three very different subsidiaries while introducing fresh ideas that stayed aligned with their established themes.

Brief

Autoguard Warranties needed a designer who could create materials for three very different subsidiaries while introducing fresh ideas that stayed aligned with their established themes.

STYLE APPROACH

Each subsidiary was given a tailored look:
Premium Warranty – dark palettes, sharp contrast, metallic accents, performance imagery.
Used Car Warranty – brighter tones, approachable typography, consumer-focused messaging.
Consulting Division – neutral palettes, clean grids, and professional conference-ready layouts.
This gave each brand a distinct voice while maintaining a shared sense of reliability.

STYLE APPROACH

Each subsidiary was given a tailored look:
Premium Warranty – dark palettes, sharp contrast, metallic accents, performance imagery.
Used Car Warranty – brighter tones, approachable typography, consumer-focused messaging.
Consulting Division – neutral palettes, clean grids, and professional conference-ready layouts.
This gave each brand a distinct voice while maintaining a shared sense of reliability.

LEGAL DISCLAIMER

This concept art was created as part of a job application for a car warranty company. All logos have been blurred, and all designs are only intended for demonstration purposes only.

LEGAL DISCLAIMER

This concept art was created as part of a job application for a car warranty company. All logos have been blurred, and all designs are only intended for demonstration purposes only.

Automotive Car Campaign

Automotive Car Campaign

Brief

Brief

Brief

STYLE APPROACH

STYLE APPROACH

STYLE APPROACH

LEGAL DISCLAIMER

LEGAL DISCLAIMER

LEGAL DISCLAIMER

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