Automotive Car Campaign
Automotive Car Campaign
I had the opportunity to design for an international car warranty company with several subsidiaries, each featuring its own diverse branding styles, guidelines, and services. While the opportunity did not move forward, it can be used to effectively showcase my skills in branding, poster design, and visual communication.
Brief
Brief
The company emphasised the necessity of having an individual capable of designing point-of-sale materials in accordance with their branding guidelines for each of their subsidiaries. In response to this request, I took the initiative to create multiple examples that reflect these requirements.
The company emphasised the necessity of having an individual capable of designing point-of-sale materials in accordance with their branding guidelines for each of their subsidiaries. In response to this request, I took the initiative to create multiple examples that reflect these requirements.
Brief
The company emphasised the necessity of having an individual capable of designing point-of-sale materials in accordance with their branding guidelines for each of their subsidiaries. In response to this request, I took the initiative to create multiple examples that reflect these requirements.
STYLE APPROACH
STYLE APPROACH
I adjusted the designs to align with the specific specialties of each subsidiary. For instance, for the subsidiary that specializes in used cars, I created a bus stop advertisement with a more personal touch. In contrast, for the consulting business, I designed a standing easel that they could utilize at conventions. In each case, I conducted research on the subsidiaries and identified key elements to ensure that my designs are cohesive yet innovative.
I adjusted the designs to align with the specific specialties of each subsidiary. For instance, for the subsidiary that specializes in used cars, I created a bus stop advertisement with a more personal touch. In contrast, for the consulting business, I designed a standing easel that they could utilize at conventions. In each case, I conducted research on the subsidiaries and identified key elements to ensure that my designs are cohesive yet innovative.
STYLE APPROACH
I adjusted the designs to align with the specific specialties of each subsidiary. For instance, for the subsidiary that specializes in used cars, I created a bus stop advertisement with a more personal touch. In contrast, for the consulting business, I designed a standing easel that they could utilize at conventions. In each case, I conducted research on the subsidiaries and identified key elements to ensure that my designs are cohesive yet innovative.
LEGAL DISCLAIMER
LEGAL DISCLAIMER
This concept art was created as part of a job application for a car warranty company. All logos have been blurred, and all designs are only intended for demonstration purposes only.
This concept art was created as part of a job application for a car warranty company. All logos have been blurred, and all designs are only intended for demonstration purposes only.
LEGAL DISCLAIMER
This concept art was created as part of a job application for a car warranty company. All logos have been blurred, and all designs are only intended for demonstration purposes only.
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